Under the Alibaba Anti-Counterfeiting Alliance, th
e company is working with the Chinese internet
giant [Alibaba] to identify counterfeits in a preem
ptive approach, utilizing algorithms to identify an
d remove such items before they can even get on
the e-commerce platform."..."Obviously this is s
omething we find extremely helpful because even
when the fake products are manufactured, they
cannot be sold into the market", Tim Pfeiffer, SVP
eOne"...
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